NFL PLAY 60

In October 2007, the NFL launched PLAY 60, a national youth health and fitness campaign focused on increasing the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health with partners like KaBOOM! In addition to national reach through PSAs and online programs, PLAY 60 is also implemented at the grassroots level through NFL's in-school, after-school and team-based programs.